Joanna is a curious and creative consultant with experience from both small high tech companies as well as large global enterprises. With several years in the industry she has in addition to making lighting and optics design, worked with advanced optical measurement technology, with wearables and as component owner for displays and touch panels. She has also made several trips to production and design sites in Asia. Joanna has a PhD in physical chemistry from Chalmers with a special focus on laser spectroscopy.

Weekends are often spent in the old cottage in the countryside where there is room for nature, home-grown vegetables and building preservation.